A$AP Rocky is entering the interior market with the launch of Homemade, a homeware brand and design studio. And what better way to get into the business than with a massive mushroom-infused cactus on display at Art Miami? The rapper has never shied away from his fascination with hallucinogenic Ԁrugs—he was featured in the 2020 documentary Have a Good Trip: Adventures in Psychedelics and spoke with Billboard in 2015 about his various Ԁrug-fueled experiences over the years—so the mushroom portion of his first design comes as no surprise. The cactus, on the other hand, is the work of the musician’s collaborator: the Italian firm Gufram, famous for its unique cactus décor, which was first conceived in 1972.
Like something out of a psychedelic fairy tale: the “Shroom Cactus” for Gufram
The artwork, a reworking of Gufram’s original cactus, resembles a brilliant green utopian forest with a gigantic shroom cactus in the center. The cooperation not only serves as an announcement for A$AP Rocky’s new business, but it also commemorates the 50th anniversary of the Gufram cactus, which was created in 1972 by Guidо Drocco and Franco Mello. This updated version, while still huge, green, and prickly, has hand-painted mushrooms “growing” all over the trunk and feet. Visitors to Miami may wander through the mushroom forest on a grass-like carpet with dozens of porcelain flowers sprinkled about, all beneath a supernaturally staged blue sky flecked with fluffy clouds, as stated in a joint press statement by the two firms.
Two Gufram cactuses sans the mushrooms.
“This is the first collaboration from my Hommemade decor studio, and since I’ve always advocated for mushrooms it was only right that we made a cactus with them,” A$AP Rocky stated in a press release. Gufram rose to prominence as a key part of the Radical Design movement in Italy, at a period when designers were keen to confront functionalism and engrained traditionalism. The Grammy-nominated singer, described as a Gufram lover and collector, aims to disrupt standards, promote innovation, and push the boundaries on home design, just like the Italian brand did a half-century ago.
“I would sаy this mushroom-based collaboration was a good trip,” Charley Vezza, global creative orchestrator at Gufram, said in a statement.
The shroom cactus will be available in a limited quantity of nine. And for those nine future owners, as well as visitors to Design Miami, the psychedelic cacti provide a mind-expanding mushroom experience without any negаtive side effects.