Attendance at Taylor Swift performances in Kansas City consistently results in increased donut consumption. 

In July of that year, two Donutology sites in the city made 20,000 donuts in one weekend to feed the 74,000 Swift fans who went to two shows at Arrowhead Stadium. This was done by selling 30 packs of “Tayl-gating” that had Lavender Glazes and Caramel Is a Cat Bismarck in them. The stores quickly hired former employees to help with the 24-hour cooking and gave their head of marketing, Abby Meyer, work to do in the packing department. He says, “It hasn’t died since then.”

Unlike other U.S. cities during Swiftie’s Eras tour last summer, the city is still crаzy about her this fall because she is in town with her NFL Chiefs boyfriend, Travis Kelce. Similar to the excitement at Donutology, local businesses like clothes stores Westside Storey and Made In KC and restaurants Piropos and Prime Social have all seen big increases in sales, social media interaction, and website traffic over the past few months. 

The CEO and head of the Kansas City Area Development Council, Tim Cowden, says, “We are unable to quantify it.” “These are truly amazing chances she is giving to our area.”

According to the city’s Economic Development Council, Eras tickets went for an average of $1,200 across the United States. This means that the shows in Kansas City brought in $88.8 million. Additionally, Swifties spent around $1,300 to $1,500 on food, souvenirs, and other items during the tour. This had a total economic effect of $185 million to $200 million for Kansas City. After that, Swift’s vintage Chiefs jacket was sold at Westside Storey during the team’s game against the Green Bay Packers last Sunday. The store’s owner, Chris Harrington, said that in the two to three days after the game, they got an unprecedented 100 online sales.

Harrington yells, “It’s completely crаzy!” “There has been a push on passage that has never been seen before.” We are calmly waiting for it to end.”

The Argentine restaurant Piropos, where Swift and Kelce ate in Kansas City at the end of October, has also gotten a lot of great reviews from other people. “People have just called us,” says Cristina Worden, the owner of the restaurant. We didn’t put up any signs. “We have received more comments and reservations.” This has been a great time for all companies.

Keith Bradley, co-owner of the eleven-store gift and clothing chain Made In KC, was caught off guard by the suԀԀen rise in sales in Kansas City that was linked to the Eras. People with tickets rushed to the city to buy things like jewelry, candles, hats, and clothing, which made stores rush to make Swift-themed friendship bands and drinks. After almost three months, when Swift went to her first Chiefs game, “it felt like that was a new wave,” says Bradley. He also says that “anything Taylor and Travis,” like T-shirts and candles, is the most popular holiday item in his shops.

Professor Katie Essing, an assistant teaching professor of marketing at the University of Missouri, calls the relationship between Swift and Kelce a “buzzworthy partnership” that lets brands get attention without worrying about bad reviews or consequences. At a Chiefs game in late September, Swift ate chicken fingers with ketchup and what looked like ranch sauce in front of other people. Because of this, KFC called Swift the “Ranch Queen” on social media, and Heinz came out with a new taste called Ketchup and Seemingly Ranch. Essing says that brands connected to farms could start using social media right away. “And we see the same thing happening with this partnership and the brands in the Kansas City area.”

Billboard says that the Eras Tour made more than $900 million. Each show sold 63,000 tickets, for a total of 3.3 million. Businesses and governments in host towns must have been sleeping to miss out on the marketing possibilities. Swift was made an “honorary mayor” in Tampa, the Gateway Arches in Las Vegas were lit up in colors that represented each of her albums, and “Reputation” sushi rolls and glitter-filled drinks sold at Japanese Sushi Cocini in Seattle brought in $10,000. With its Swiftie effect, Kansas City is the only city that has crossed over into the modern age.

The April NFL Draft, which generated $164.3 million and reportedly attracted 312,000 attendees, resulted in “flack” from some local businesses, according to Kansas City mayor Quinton Lucas. (Customers avoided the establishment due to street closures, heavy traffic, and exоrbitant parking fees, as owners lamented.) He tells Billboard, “Taylor Swift was the exact opposite; for almost no municipal investment, we’re receiving a tremendous investment.” “Every mayor would love for Taylor Swift to begin visiting their city at random.” This positively impacts our economy. It positively impacts our culture. It is excellent for informing individuals that our city is so dynamic. “Life stinks at times, so it’s nice to see two cheerful individuals enjoying themselves.”